MEME SIMULATOR

Ideational Contagion Engine
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What is a Memeplex?

Ideas don't travel alone. They cluster into self-reinforcing systems that reshape minds, cultures, and civilizations. This simulator shows you exactly how it happens, one mind at a time.

◈  Memes & Memeplexes — The Basics

In 1976, biologist Richard Dawkins coined the word meme — a unit of cultural information that replicates from mind to mind, just as genes replicate from body to body.

A memeplex is what happens when memes cluster for mutual survival. Afterlife spreads better alongside sacred texts, divine punishment, and ritual. They protect and amplify each other.

Religions, ideologies, conspiracy theories — all memeplexes. Nobody designs them. They self-organize through selection pressure.

◉  Key Properties
Virality
How fast it spreads on contact. Fear-based memes go fastest — amygdala hijack bypasses critical thinking.
Stickiness
How long it survives once adopted. Unfalsifiable beliefs score 10/10 — evidence bounces off.
Resonance
Which cognitive system it hooks: fear, tribalism, status anxiety, existential dread, pattern recognition.
Mutation
Every retelling drifts. Heresies are mutations — occasionally one outcompetes the parent meme.
Selection
Memes compete for cognitive bandwidth. Social media algorithms now act as artificial selection.
Emergence
Memeplexes self-assemble without designers — only selection pressure required.
◆  The 7 Memeplexes — Field Guide
◈  The Theorists

Richard Dawkins (The Selfish Gene, 1976) — coined "meme." Cultural transmission follows evolutionary logic: variation, selection, inheritance.

Susan Blackmore (The Meme Machine, 1999) — the self is a memeplex, not a container. Introduced "temes" — tech-based memes replicating independently of human minds.

Daniel Dennett — religions are wild memes that evolved to hijack cognitive systems exactly as parasites hijack biology.

CCRU / Nick Land — hyperstition: fictions that make themselves real through collective belief and action.

Jonathan Haidt — mapped the moral hooks that make memes sticky: care, fairness, loyalty, authority, purity, liberty.

◆  Why This Matters Now

For most of history, memeplex spread was limited by geography and literacy. A new religion might take centuries. The internet collapsed that to years. Social media collapsed it to months.

Nobody designed QAnon. It was an evolutionary event: memes found a stable self-reinforcing configuration matching the cognitive architecture of millions under status anxiety.

Understanding memeplexes is cognitive self-defense. When you can see the structure — afterlife + divine punishment + chosen people + cosmic enemy — you can recognize the attractor before it fully captures you.

Sources & Further Reading

The theory behind this simulator. Every mechanic is grounded in published research.

FOUNDATIONAL TEXTS
The Selfish Gene
Richard Dawkins · 1976
The origin of the word "meme." Cultural units replicate, compete, and evolve by the same logic as genes. Chapter 11 introduces the concept directly.
ORIGIN OF MEMETICS
The Meme Machine
Susan Blackmore · 1999
The self is itself a memeplex. Introduces "temes": technology-hosted memes that replicate independently of human minds.
MEMETICS · MIND
Darwin's Dangerous Idea
Daniel Dennett · 1995
Memes colonize brains like parasites. Religions are self-replicating systems that evolved to survive — not to serve human interests.
EVOLUTION · RELIGION
Breaking the Spell
Daniel Dennett · 2006
Religion as natural phenomenon. Features that maximise replication, not truth.
RELIGION · MEMETICS
MORAL PSYCHOLOGY & TRIBAL COGNITION
The Righteous Mind
Jonathan Haidt · 2012
Six moral foundations as meme-hooks: care, fairness, loyalty, authority, purity, liberty. The "resonance" mechanic is based on Haidt.
MORAL PSYCHOLOGY
Grooming, Gossip, and the Evolution of Language
Robin Dunbar · 1996
Proximity-based transmission reflects Dunbar's social contagion framework.
LANGUAGE · SOCIAL NETWORKS
ACCELERATIONISM & HYPERSTITION
Fanged Noumena
Nick Land · 2011
CCRU theoretical core. Hyperstition — fictions that become real through collective belief and action.
CCRU · HYPERSTITION
CCRU Writings 1997–2003
Cybernetic Culture Research Unit · 2017
Numogram, Lemurian time-sorcery, and how recursive cultural systems bootstrap themselves into existence.
CCRU · NUMOGRAM
CONSPIRACY & INFORMATION WARFARE
A Lot of People Are Saying
Muirhead & Rosenblum · 2019
"New conspiracism" — conspiracy without theory, assertion without evidence.
CONSPIRACY
This Is Not Propaganda
Peter Pomerantsev · 2019
Information warfare by flooding the zone — epistemic chaos so nothing feels certain.
INFORMATION WARFARE
SIMULATION & EMERGENCE
Emergence
Steven Johnson · 2001
Complex group behavior from simple local rules. No agent knows about the memeplex; it self-assembles.
COMPLEXITY
The Tipping Point
Malcolm Gladwell · 2000
Threshold model of social contagion. Critical mass at 30%, dominance at 50%.
CONTAGION
This simulator is an educational model. Memeplexes shown are analytic categories from academic memetics — not value judgments. The point is the structure, not the content.